The fury surrounding Target’s 2023 Pride range has continued to boil over, as designers Chip and Joanna Gaines face calls to end their partnership with the brand.
2023 has been quite the year for Twitter conservatives calling for the downfall of major brands over affiliations with the LGBTQ+ community. What started with calls for a mass boycott of Bud Light back in April has led to claims of satanism and YouTubers trying on bathing suits in Target in May.
And now, real estate stars Chip and Joanna Gaines are being asked to terminate their partnership with Target. If none of this makes any sense to you, then here’s what you need to know.
Why are people asking Chip and Joanna Gaines to ditch Target?
In essence, people are asking the Gaines to ditch Target after a number of conservative commentators online took issue with certain products in Target’s 2023 Pride range, and expressed their dislike of the work of the designer, Eric Carnell.
And because people are so infuriated by Target’s Pride range, they have begun to demand that people who are associated with the company, including the likes of Chip and Joanna, to sever all ties with the business.
“I like Chip & Joanna Gaines”, started Allie Beth Stuckey, a Christian influencer. “But I would respect them SO much if they issued a statement about the satanic insanity being pushed by target and used their huge influence to try to keep target’s madness in check.”
The Fixer Upper pair have an exclusive home and lifestyle range at Target called Hearth & Hand, which features a wide selection of specially picked household goods.
Fox News host amps up Chip and Joanna Gaines Target exit calls
And it would appear it’s not just commentators on social media who are calling for the pair to free themselves of Target.
The Twitter complaints have made it all the way to Fox News, where outspoken host Rachel Campos-Duffy urged the pair to take the steps necessary to rid themselves of the retailer.
According to reports, Campos-Duffy said she didn’t doubt that they were good people, but claimed that if she had “partnered with a trans Satanist that makes tuck ’em bikinis for kids, (she) would feel compelled to speak up.”
The claim that Target is selling ‘tuck ’em’ bikinis for children has since been debunked, and the ‘trans satanist’ that designed the range has dispelled the rumors he is in any way connected to Satan.
No word from the Gaines family
Despite the internet frenzy surrounding them, neither Chip nor Joanna appears to have commented on the Target debacle.
The last time they uploaded anything to their Twitter and Instagram pages was Wednesday 24 May, when they both shared a promo clip for HBO’s new MAX streaming service.
The pair have been inundated with comments from angry Target boycotters beneath their recent posts, though it appears the TV stars are keeping their heads down and carrying on their lives in peace for the time being.
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