People have taken to the Internet to see if Bud Light’s current VP of marketing, Alissa Heinerscheid, has been fired after she publicly addressed the brand’s decision to promote inclusivity via its recent campaign.
Bud Light’s cans featuring Dylan Mulvaney were reportedly custom-made to celebrate the transgender influencer’s one year of transition. The company had no intention of selling them, but people have taken issue with it nevertheless.
While the debate around Anheuser-Busch’s support of the LGBTQ community continues to dominate social media, several conservatives have called out Alissa’s vision for the brand.
Is Alissa Heinerscheid fired?
No, Bud Light’s VP for marketing hasn’t been fired. Her Linkedin profile still describes her as the vice president of the brand and the “first female to lead the largest beer brand in the industry.”
Moreover, there aren’t any official reports or press releases from Budweiser confirming that she has lost her job.
Alissa recently sat down for a chat on the Make Yourself At Home podcast, where she spoke at length about her role in transforming Bud Light as a brand, while touching upon personal aspects of life such as surviving cancer and having children through surrogacy.
Newsweek reports, prior to her role at the beer company, she boasted experience working with General Mills and Johnson & Johnson.
The Wharton School and Harvard graduate is the mother of three.
What did Bud Light’s VP of marketing say?
During the interview, Alissa said Bud Light’s sales were in decline when she first joined the company and her goal from the start has been to evolve the brand by incorporating inclusivity.
She also noted the same could be achieved for the beer by attracting “young drinkers,” before explaining that inclusivity to the brand means “shifting the tone, it means having a campaign that’s truly inclusive and feels lighter and brighter and different, and appeals to women and to men.”
Bud Light, its parent company Anheuser-Busch and many of its other products got embroiled in a major controversy after choosing Dylan as the spokesperson for Bud Light.
The American beer brewing company has maintained it was only celebrating the TikTok influencer’s “365 days of womanhood”, while right-wing supporters are rallying to boycott the brand for isolating the conservative values with its supposed gender propaganda or wokeism.
Don’t believe the rumors
The furor over Bud Light’s campaign has served as the perfect opportunity for trolls to show the LGBTQ-supporting brand in a bad light with a number of baseless rumors.
So far, HITC has debunked rumors that have claimed that Budweiser fired its entire marketing team, CEO Augustus Anheuser Busch III resigned, and another alleging the beer company lost $800 million as their stock plunged in the wake of protests against the brand.
However, almost all of them are public stunts by conservative sites to ridicule the beer brand further, while its representatives or spokesperson continue to defend their decision of featuring Dylan in the much-talked-about campaign.
The post Bud Light's marketing VP's thoughts on inclusivity earns brand more backlash appeared first on HITC.
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